YES TO AIR!

    THANK YOU TO ALL WHO WORKED HARD, CONTRIBUTED, VOTED AND SUPPORTED THIS EXTREMELY IMPORTANT ECONOMIC INITIATIVE.

    RESULTS: THE 1% LOT WAS PASSED BY 60%+ MAJORITY IN SUN VALLEY BUT FELL JUST SHORT OF THE 60% MAJORITY NEEDED IN KETCHUM AND HAILEY.

    FULL ELECTION RESULTS ARE POSTED HERE

     

    WATCH YESTOAIR – HELP OUR ECONOMY SOAR!

    THE NOV 6 BALLOT INITIATIVE:

    • A temporary additional 1% Local Option Tax

    • Dedicated to supporting and promoting commercial air sevice access to Sun Valley.

    1% would be added to all items currently subject to LOT in Ketchum, Sun Valley and on rental cars & lodging in Hailey.

    THE FACTS

    The additional 1%FOR AIR LOT will raise $2MM annually for air service development if voters approve.

    Incremental cost of the 1% for Air LOT is $.50 on each $50 purchase

    Historically, 80% of LOT is paid by visitors

     

    WHY WE NEED TO INVEST IN AIR SERVICE

    1. IT’S VITAL FOR TOURISM

    “Strong, reliable air service access is the #1 priority for the future success of our business”

    – Tim Silva, General Manager, Sun Valley Resort

    2. IT’S VITAL FOR BUSINESS

    “Quality commercial air service from Hailey is critical to our global business and in keeping our corporate headquarters here. ” – Frank Halverson, VP and Director, Power Engineers, Inc.

    3. IT’S VITAL FOR RESIDENT TRAVELERS & QUALITY OF LIFE

    “My family can live here and contribute to the community because air service allows me to travel as needed for work.” - Charles Conn, business consultant

    4. IT’S VITAL FOR PROPERTY VALUES

    “Improved air service access is key to property value recovery and appreciation.”

    - Jed Gray, President, Sun Valley Board of Realtors

    OUR CURRENT SITUATION

    • Our limited and declining air service access is hurting our economy.
    • Over past 10 years we have LOST -44% of air seats and -31% of enplanements.
    • This means a significant loss of customers, cash and convenience

    WE ARE THE ONLY ROCKY MTN SKI AREA WITH A NET LOSS OF AIR SEATS OVER PAST 10 YEARS!

    • Our community has fallen far behind our competing Rocky Mt. communities in non-stop air service.

    FSVAnonStopMapApril2013

    • Other communities have partnered financially with their resorts to build successful air service programs.
    • The only way for our community to secure new air service is to ‘buy it’ (with Minimum Revenue Guarantees – MRGs).
    • The only way to succeed once new air service is secured is to promote it.
    • A 1% LOT for air service in the WRV would generate around $2MM per year for 5 years.

    THIS NEW AIR SERVICE DEVELOPMENT INITIATIVE WOULD:

    • Maintain LAX & SEA non-stop flights; increase promotion to increase passengers
    • Procure and promote new SFO seasonal non-stop service
    • Procure and promote 2 additional non-stop destinations over the 5 years

     

    THE RESULTS WOULD BE:

    • 24,000 more visitor passengers over 5 years. (15,000 visitors; 9000 2nd homeowners
    • $40MM annual direct spending by these passengers in our local economy
    • $120MM annual total economic impact (w/3x multiplier)
    • $400MM cumulative total economic impact over 5 years

    Maintaining and enhancing our commercial air service is not only necessary if we are to grow our economy, but it will have a large effect in the first year, unlike any other initiative.

     

    TO LEARN MORE, GO HERE

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